Saturday 07 Sep, 2019

Starting at 9:00 am

JetBrains Co. Ltd.

Primorskiy prospekt 68-70, Building 1, St. Petersburg 197374


Prepare for a day full of networking, knowledge sharing, and fun!

MeasureCamp is an unconference – this means that there are no sessions scheduled beforehand and no set presenters. The Session Board starts the day off blank.

Anyone can run a session in any format, it can be a presentation, a discussion or even a gameshow.  When the board is opened, people claim a timeslot and room by adding their Session Card to the Session Board and the schedule for MeasureCamp is set. Yes, it’s chaotic… but it’s also great!

You can get more information on Session cards and download a blank version yourself from this page.  Sessions can also be submitted in advance from this form, we will publish these online for feedback and print out a copy for the day.


Registration & Breakfast

Pick-up your badge, t-shirt and start the day with delicious breakfast. You can network or just get some feedback on your talk/discussion.

10:00 - 10:15

Welcome & Session Board Open

We will start the official schedule and give you some tips on how to get the most out of MeasureCamp.

10:15 - 10:45

Session Planning

Find suitable spot on the Session Board for your talk/discussion and/or plan out your day. Beware that the schedule might update during the day, so check the schedule on our website or stop by the Session Board from time to time.

10:45 - 11:15

Performance Metric by Дмитрий Москвин

How to find and set up performance metric in an Ent Product

At 10:45 - 11:15 in Yandex.Metrica room.

Google Optimize by Дмитрий Кончеленков

Intro, Showcase, Tips'n'Tricks

At 10:45 - 11:15 in Digital God room.

11:20 - 11:50

Лайфхаки BigQuery by Мария Семенова

Как делать то же самое, но чуть лучше

At 11:20 - 11:50 in Free Wheel room.

Tech Consulting: proposal construction by Anna Mamonova

Построение предложения клиенту на основе 3 колонок

At 11:20 - 11:50 in Yandex.Metrica room.

Как мерять счастье разработчика by Дима и Стася

At 11:20 - 11:50 in Data Driven room.

11:55 - 12:25

In-house marketing analytics using BigQuery by Constantine Yrevich

At 11:55 - 12:25 in Digital God room.

Как улучшить отношения с заказчиком за 30 слайдов by Анастасия Якунина

Как объяснить аналитическую природу не-аналитика

At 11:55 - 12:25 in Free Wheel room.

Что вас бесит в Яндекс.Метрике by Наталья Куршева

Расскажите людям

At 11:55 - 12:25 in Data Driven room.

Product Analytics by Дмитрий Москвин

At 11:55 - 12:25 in Jet Brains room.

12:25 - 13:25


Enjoy your lunch so you have enough energy to make it through the whole day.

13:25 - 13:55

Автоматизация отчетности по контекстной рекламе by Утина Дарья

Рассказ о внедрении авт. отчетностидля контекстной рекламы. Способы, Источники, Варианты связок

At 13:25 - 13:55 in JetBrains room.

BigQuery ML для предиктивной аналитики и атрибуции by Олег Картышев

Как мы используем BQ ML для скоринга, моделирования мультиканальной атрибуции. Обсудим примеры ML для Ecommerce, маркетинга и аналитики.

At 13:25 - 13:55 in Yandex Metrica room.

Find Out how bad your website really is by Mikko Piipo

Anticonversions and other new metrics

At 13:25 - 13:55 in Digital God room.

Предсказываем аудиторию в Excel за 20 минут by Влад

В Exel за 20 минут

At 13:25 - 13:55 in Data Driven room.

Подходы в разбиении задач на меньшие (Декомпозиция)) by Алена Шишкова

Цели, подходы, рекомендации

At 13:25 - 13:55 in Free Wheel room.

14:00 - 14:30

Pipelines and Data Warehouse на ClickHouse by Дима Родин

GA: realtime, обогащение, запись в CH

At 14:00 - 14:30 in JetBrains room.

Очередной кейс по сквозной аналитике by Андрей Матвиенко и Яна Саулова

At 14:00 - 14:30 in Yandex.Metrica room.

Need to know VS want to know how by Peter

At 14:00 - 14:30 in Digital God room.

Аналитика SEO by Вова Мюге

Нужно ли? Какие задачи? Какие особенности?

At 14:00 - 14:30 in Free wheel room.

Агентский бизнес умирает? by Александр

Как живется малому бизнесу и почему там нет аналитики?

At 14:00 - 14:30 in Data Driven room.

14:35 - 15:05

How to love and understand data by Андрей Матвиенко

At 14:35 - 15:05 in Digital God room.

Первый ETL, первый DWH by Диана Боровик

BI для самых маленьких и средних

At 14:35 - 15:05 in Free Wheel room.

Из аналитиков в продакты. Как и реально ли? by Петринич Павел

At 14:35 - 15:05 in Data Driven room.

Что такое журналистика данных и зачем она может быть вам нужна by Анастасия Якунина

At 14:35 - 15:05 in Yandex.Metrica room.

15:05 - 15:35

Coffee Break

Rest a little before the next load of information.

15:35 - 16:05

ClickHouse vs BigQuery by Олег

At 15:35 - 16:05 in JetBrains room.

Help us to do marketing in Russia by Mikko and Artur

At 15:35 - 16:05 in Free Wheel room.

Отслеживание ClientID через Local Storage by Андрей Матвиенко и Андрей Виноградов

Привет FireFox

At 15:35 - 16:05 in Data Driven room.

16:10 - 16:40

Analytics Therapy by Peter

Share your frustrations in a safe place

At 16:10 - 16:40 in Digital God room.

ML атрибуция и шишки by Александра Кулачикова

At 16:10 - 16:40 in Free Wheel room.

16:45 - 17:30

Closing Ceremony

Once again gather in the main Open Space area to hear the closing speech.

18:30 - 22:00

After Party

Enjoy networking with drinks at the bar.